ABOUT

TETI CHARITOU is a luxury brand that redefines contemporary Greek design, seamlessly blending fashion, art, and craftsmanship. Founded by designer Teti Charitou as a high-fashion house, TC stands out for its dedication to creating distinctive pieces—ranging from haute couture and prêt-à-porter collections to exclusive art collaborations. Every creation is meticulously handcrafted in Greece, reinforcing the brand’s commitment to authenticity, sustainability, and modern craftsmanship. The TC Atelier in Athens is more than a design studio; it is a sanctuary of creativity, offering clients a deeply immersive experience where custom-made garments and one-of-a-kind designs come to life. Collaborations with Greek artists further enrich the brand’s cultural narrative, transforming TETI CHARITOU into a hub where fashion and art converge. A true embodiment of modern Greek elegance, the brand invites discerning individuals to explore a world where luxury meets artistic expression. THE TC EXPERIENCE Whether by private appointment or a spontaneous visit, stepping into TC house is an invitation to a unique world of personal shopping. Nestled in the heart of Kolonaki—Athens’ most aristocratic neighborhood—the boutique resides on the first floor of a 1950s neoclassical apartment building, radiating an air of refined sophistication. The space itself is a work of art. Majestic archways seamlessly connect the grand rooms, evoking the elegance of old Athens. The atelier reflects the artistic soul of the designer, a devoted admirer of fine arts and high aesthetics. Sculptures from the Florence Academy of Fine Arts, handcrafted furniture, and rare botanical specimens create an environment that feels more like an intimate collector’s salon than a conventional boutique. Beyond its exquisite collection of curated fashion pieces, TETI CHARITOU offers an immersive journey through craftsmanship and storytelling. Each object—whether for sale or part of the space’s curated decor—carries a unique narrative. A charming in-house atelier allows visitors to witness the artistry behind the designs, while a carefully selected soundtrack enhances the sensory experience. Music plays an integral role in the ambiance. Every Friday, the boutique is filled with the grandeur of opera, creating a truly theatrical shopping experience. On Saturdays, the space pays homage to Greek musical heritage, with melodies ranging from the poetic compositions of Manos Hadjidakis to the nostalgic sounds of Demis Roussos.

THE FOUNDER

Teti Charitou discovered her passion for entrepreneurship at an early age. She pursued studies in business and gained valuable experience in marketing before completing her master’s degree in public relations. Her deep appreciation for business, design, art, and fashion led her to further her education in fashion and design, shaping her distinctive creative vision. She is the founder of the TC brand, as well as the co-founder of The Makers, a unique concept store that seamlessly blends shopping with dining through its integrated concept store. The Makers is also recognized as one of Greece’s leading professional wear brands, outfitting prestigious hotels, restaurants, and yachts. In addition, she is the co-founder of ME, a renowned all-day restaurant in Kolonaki, Athens, celebrated for its minimal chic aesthetic and vibrant ambiance. Fluent in three languages and passionate about travel, Teti draws inspiration from cultures around the world, continuously evolving her creative and entrepreneurial pursuits.