ABOUT

TETI CHARITOU is a luxury brand deeply rooted in contemporary Greek design, blending fashion, art, and craftsmanship. The TC brand founded in 2014 by Teti Charitou as a high fashion brand .TC stands out for its dedication to creating unique pieces, from bridal collections and prêt-à-porter lines to bespoke garments and limited-edition art collaborations. The fact that everything is handcrafted and produced in Greece adds an authentic and sustainable touch, highlighting the importance of local modern craftsmanship. The TC atelier in Athens is an inspiring space, offering not only a glimpse into the brand’s creations but also an immersive experience for clients seeking custom-made garments and exclusive designs. The collaboration with Greek artists further enriches the brand’s cultural narrative, making it a hub for both fashion and art enthusiasts. A true representation of modern Greek elegance!

THE FOUNDER

Teti Charitou expressed her love about entrepreneurship in a very early age. After completing her studies at business and having worked in the field of marketing, she continued her studies for her master’s degree in public relations. Her passion and zeal for business, design, art and fashion were the driving force for her to continue her studies in fashion and design. She speaks three languages and she loves traveling around the world. The TC brand is one of the brands that she is the founder. She is also the Co-founder of The Makers a concept store with a coffee restaurant that combines shopping with food. The Makers also are known as one of the best professional wear brands in Greece wearing them by hotels, restaurants, yachts etc. Finally, she is the Co-founder of ME all day restaurant a very popular minimal chic spot of Kolonaki area in Athens.